YOLU, a night care beauty brand developed by I-ne Co., Ltd. (Headquarters: Kita-ku, Osaka) that has sold over 25 million units*1, is a night care beauty brand developed by I-ne Co., Ltd. (Headquarters: Kita-ku, Osaka) that has sold over 25 million units *1. We are launching a campaign called `
`A good night creates a good morning,” which supports you to have a pleasant morning with impressive results the next morning through a “nighttime beauty method” that transforms your beauty time into a deep and intense one.
YOLU official YouTube will release a special movie titled “A good night makes a good morning” starring barista Mizuki Shinta and yoga instructor Haruka Kuriyama. In addition, we will be holding an SNS campaign starting April 1st (Monday) where you can win a 5-piece set of your favorite series by lottery. Please take this opportunity to experience YOLU’s nighttime beauty method.
What is the “nighttime beauty method” provided by YOLU?
In order to have a healthy morning, we have defined the beauty routine performed at night as “night care beauty.” We offer “Night Care” from the time you get home until before you go to bed, and “Sleep Time Beauty” during the night while you are sleeping, to provide you with a finish that will leave you impressed the next morning.
01 Repair before bed*2/moisturizing “Night Care”
At the end of a hard day, give yourself some deep care. Enjoy a moment of peace before bed with an aromatic fragrance*3 blended with natural essential oils.
02 Beauty time while you sleep “Sleep time beauty”
Prepare your sleeping environment so that you can have a deep and intense beauty time while you sleep, and spend a moment of peace. Prevents dryness and friction damage to your hair while you sleep, and keeps it moisturized.
03 For a pleasant and healthy morning “An impressive finish the next morning”
When you wake up, feeling the nighttime beauty effects will make you feel lighter and help you start your day healthy.
*2 To repair hair *3 As a fragrance
<Shampoo & Treatment>
01 Night care
Thorough night care while moisturizing the scalp and hair. Deeply repairs hair that has been damaged by color, perm, dryness, etc., right down to the ends.
02 Sleep beauty time
Thoroughly coats each strand of hair. Protects working hair from dryness caused by air conditioners while sleeping and from damage caused by friction from bedding and pillows.
03 Impressed the next morning
You will feel the effects when you wake up. You’ll be impressed by how easy it is to manage your hair and how easy it is to run your fingers through.
SNS campaign details
YOLU A good night creates a good morning campaign
[Application period]
April 1, 2024 (Monday) 17:00 to April 16, 2024 (Tuesday) 23:59
[Winning prize]
5-piece set of shampoo, treatment, hair mask, hair oil, and hair mist from your favorite series
*Hair mist comes from the Calm Night Repair series.
[Application method]
1) Set your X account to public and follow the YOLU official account (@yolu_official).
2) Repost quoting “YOLU’s feeling of use” with #nighttime beauty method
*Please let us know what you think when using it and how it looks the next morning.
*Applicants must complete both follow-up and quotation reposting within the application period.
YOLU official SNS
X: https://twitter.com/yolu_official/
Instagram: https://www.instagram.com/yolu_official/
TikTok: https://www.tiktok.com/@yolu_official/
Product series list
<Calm Night Repair Series: Keeps dry hair moist and easy to manage>
Yoru Calm Night Repair Shampoo/Treatment/Hair Oil/Gel Hair Mask/Hair Mist
<Relax Night Repair Series: Makes curly hair smooth and easy to manage>
Yoru Relax Night Repair Shampoo/Treatment/Hair Oil/Gel Hair Mask
Capacity/Price:
- Shampoo treatment bottle: 475mL, 475g / 1,540 yen (tax included)
- Shampoo treatment refill: 400mL/400g / 1,210 yen (tax included)
- Hair oil: 80mL / 1,540 yen (tax included)
- Gel hair mask: 145g/1,540 yen (tax included)
- Hair mist: 200mL/1,540 yen (tax included)
