Ric “Riceman”, cute Japanese rice packaging designed by Backbone Agency, is designed for small local companies. The agency worked with farmers to jointly design products and work with handwriting writers and local artists to jointly design illustrations and product characters.

The package is simple, uncomplicated, with a few black graphic lines drawn out to show the faces of farmers in various emotions, both proud, confident, and tired. Which, when arranged in a shelf, will see the various emotions of a group of farmers talking

Ric “Riceman” has 2 sizes, small bags, are short-grain rice And the big bag will be long grain rice The bag is made of thick sackcloth. Closed with a conical top hat which can be used as a measuring cup The logo on the product is an Asian calligraphy to emphasize the origin of rice in the region.